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Baldwin Has Slight Edge Over Thompson in New Poll Baldwin Has Slight Edge Over Thompson in New Poll Baldwin Has Slight Edge Over Thompson in New Poll Baldwin Has Slight Edge O...

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Politics

Baldwin Has Slight Edge Over Thompson in New Poll

October 3, 2012
In the weeks since Thompson emerged from the four-way GOP primary, Baldwin and her allies have hammered Thompson with negative television ads, focusing mostly on his post-gubernatorial work at a Washington, D.C. lobbying firm. Low on funds after the costly primary, Thompson's campaign has struggled to keep pace with Baldwin's television spending. The broadsides have taken a toll on the perceptions of Thompson in the state, according to the poll. Thirty-six percent of registered voters have a favorable opinion of Thompson, while 48 percent have an unfavorable view of the former four-term governor. In the Marquette poll conducted in the days following Thompson's Aug. 14 primary win, 40 percent of registered voters had a favorable view of Thompson, while 38 percent had an unfavorable view. Thompson isn't the only Republican with lagging favorability numbers in the state. Thirty-seven percent of registered voters have a favorable opinion of Romney, while 53 percent have an unfavorable view. Obama's numbers are much better: 56 percent have a favorable opinion, while 41 percent have an unfavorable opinion. Twenty percent of registered voters said they haven't heard enough about Baldwin, a 7-term congresswoman from Madison. Thirty-seven percent have a favorable view of the Democrat, while 39 percent have an unfavorable view. The Marquette Law School poll, conducted Sept. 27 through Sept. 30, surveyed 1,003 registered voters, for a margin of error of plus-or-minus 3.2 percentage points. The subsample of 894 likely voters has a margin of error of plus-or-minus 3.3 percentage points.
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