The districts represent a wide swathe of ideological territory: Tierney's Massachusetts seat is safely Democratic in terms of the presidential vote, while McIntyre's district is deep red. The seat Enyart is gunning for is swing territory: President Obama
carried that region with under 55 percent of the vote in 2008. As we saw with the DCCC's big ad launch
earlier today, the content of the ad slides with the partisan lean of the congressional district. At the conservative end of the spectrum, in North Carolina, the entire ad hits McIntyre on Democratic policy and connections to Obama and Nancy Pelosi
; on the liberal end of the spectrum, in Massachusetts, the ad doesn't mention health care or taxes. In the middle, there's a little of both.
Full buy descriptions and links to the three new YG Action Fund ads:
Illinois's 12th District
: $541,150 on broadcast in the St. Louis media market, Sept. 7 to Oct. 4.
Massachusetts's 6th District
: $894,610 on broadcast in the Boston media market, Sept. 7 to Sept. 20.
North Carolina's 7th District
: $541,433 on broadcast in the Raleigh media market, Sept. 7 to Oct. 4. The Raleigh market contains the portions of the district new to McIntyre after redistricting, and Republicans are eager to define him negatively there before McIntyre can define himself.