YG Action Launching TV Ads in Three Democratic Seats

By Scott Bland  //  September 6, 2012 | 7:18 p.m.

Let the House ad watch continue: YG Action Fund, the super PAC run by former aides to House Majority Leader Eric Cantor, is launching attack ads in three Democratic-held congressional districts Friday.

Overall, YG Action will spend nearly $2 million over the next several weeks airing ads against Democratic Reps. Mike McIntyre in North Carolina's 7th District and John Tierney in Massachusetts's 6th District, along with Democratic nominee Bill Enyart in Illinois's 12th District, where Democratic Rep. Jerry Costello is retiring.

The anti-Tierney spot homes in on his family's connection to an offshore gambling enterprise, while the McIntyre ad hits him on various votes including the 2009 stimulus. In the Illinois ad, YG Action mixes policy and personal, criticizing Enyart for supporting Obamacare and for having "little private sector experience." (Enyart was the commanding general of Illinois's National Guard until June.)

The anti-Enyart spot also includes a brief plug for Republican nominee Jason Plummer, who lost a bid for Illinois lieutenant governor in 2010. The other two ads make no mention of the Republican candidates, Richard Tisei in Massachusetts and David Rouzer in North Carolina, a former and current state legislator, respectively.

The districts represent a wide swathe of ideological territory: Tierney's Massachusetts seat is safely Democratic in terms of the presidential vote, while McIntyre's district is deep red. The seat Enyart is gunning for is swing territory: President Obama carried that region with under 55 percent of the vote in 2008. As we saw with the DCCC's big ad launch earlier today, the content of the ad slides with the partisan lean of the congressional district. At the conservative end of the spectrum, in North Carolina, the entire ad hits McIntyre on Democratic policy and connections to Obama and Nancy Pelosi; on the liberal end of the spectrum, in Massachusetts, the ad doesn't mention health care or taxes. In the middle, there's a little of both. Full buy descriptions and links to the three new YG Action Fund ads: Illinois's 12th District: $541,150 on broadcast in the St. Louis media market, Sept. 7 to Oct. 4. Massachusetts's 6th District: $894,610 on broadcast in the Boston media market, Sept. 7 to Sept. 20. North Carolina's 7th District: $541,433 on broadcast in the Raleigh media market, Sept. 7 to Oct. 4. The Raleigh market contains the portions of the district new to McIntyre after redistricting, and Republicans are eager to define him negatively there before McIntyre can define himself.

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