Sen. Dean Heller's, R-Nev., latest ad marks a recent escalation in the push for the Nevada Hispanic vote. The spot released Friday features his wife Lynne as she appeals to voters in Spanish, telling viewers about her husband's character and the good he'll do for the Hispanic community. It's the third Spanish-language ad released by the candidates this week, and the second for Heller.
Democratic Rep. Shelley Berkley got things started Tuesday with a DREAM Act-themed spot, focusing on her support -- and GOP opposition -- to the bill. Berkley appears alongside Hispanic students and Rep. Luis Gutierrez, D-Ill., a clear attempt to highlight her support within the Hispanic community.
The following day, Heller released a Spanish-language ad of his own, warning of a Berkley-supported tax that, according to the ad, would increase gas and energy costs dramatically. While Berkley leads among the state's Hispanics, most polling shows Heller exceeding Mitt Romney's numbers in the demographic and Berkley trailing President Obama.