Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Spanish Language Ads on the Rise in Nevada Senate Race Spanish Language Ads on the Rise in Nevada Senate Race

NEXT :
This ad will end in seconds
Close X

Not a member or subscriber? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Spanish Language Ads on the Rise in Nevada Senate Race

Sen. Dean Heller's, R-Nev., latest ad marks a recent escalation in the push for the Nevada Hispanic vote. The spot released Friday features his wife Lynne as she appeals to voters in Spanish, telling viewers about her husband's character and the good he'll do for the Hispanic community. It's the third Spanish-language ad released by the candidates this week, and the second for Heller.

Democratic Rep. Shelley Berkley got things started Tuesday with a DREAM Act-themed spot, focusing on her support -- and GOP opposition -- to the bill. Berkley appears alongside Hispanic students and Rep. Luis Gutierrez, D-Ill., a clear attempt to highlight her support within the Hispanic community.

The following day, Heller released a Spanish-language ad of his own, warning of a Berkley-supported tax that, according to the ad, would increase gas and energy costs dramatically. While Berkley leads among the state's Hispanics, most polling shows Heller exceeding Mitt Romney's numbers in the demographic and Berkley trailing President Obama.

Don't Miss Today's Top Stories

Chock full of usable information on today's issues."

Michael, Executive Director

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

Great way to keep up with Washington"

Ray, Professor of Economics

Sign up form for the newsletter
MORE NATIONAL JOURNAL