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On Tim Kaine's New Spanish-Language TV Ad On Tim Kaine's New Spanish-Language TV Ad

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On Tim Kaine's New Spanish-Language TV Ad

Updated at 2:21 p.m.

In this morning's Hotline Sort, we flagged that Virginia Democratic Senate nominee Tim Kaine released a new Spanish-language television ad -- his second of the campaign. Worth noting about the ad: The appeal to Spanish-speaking voters comes days after a poll showed Kaine underperforming President Obama among non-white voters in the state.

While 77 percent of non-white voters supported Obama in the NBC News/Wall Street Journal/Marist survey that showed Kaine in a dead heat with GOP nominee George Allen, Kaine brought in 67 percent of non-white voter support. The two had nearly identical support among white voters: Kaine had 38 percent compared to Obama's 39 percent.

The new Spanish-language ad hits on a number of different areas. One man says Kaine supports immigration reform. A woman says he'll ensure better education access. Another says he appreciates her and her culture. And another man says Kaine will work to bring good jobs. The previous Spanish television ad, released in late August, touched on similar themes: Education, immigration reform, supporting small businesses.

Allen's campaign responded to the new ad in a statement. "More jobs and better education may be a part of Tim Kaine's lofty campaign rhetoric, but unfortunately for him, his record stands in the way of his extreme makeover," said Allen spokesperson Emily Davis. "As an 'unabashed' supporter of President Obama, Tim Kaine championed the economic policies that have disproportionately hit Hispanic families and failed to help over two million Hispanics living in poverty."

And Kaine's campaign fired back in a statement of their own. "As governor, Tim Kaine significantly increased contracting with minority-owned businesses and improved education for early child, K-12, and higher ed. Governor Kaine's efforts helped Virginia's Latino elementary students become the best in the nation on annual achievement tests and the significant investments he made in a tough economy increased enrollment in Virginia's high quality pre-K program by 40 percent," said Kaine spokesperson Lily Adams. "Those are real results that the Latino community has come to expect from Tim Kaine and are just some of the reasons why they are supporting his candidacy for the Senate."

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