We're starting to see the evidence. Connecticut GOP Senate nominee Linda McMahon bought her television time in April, back when the market wasn't oversaturated. Democratic Rep. Chris Murphy, who wasn't blessed with millions of dollars he could spend on his own race, waited to buy his TV time.
The fallout: McMahon paid $40 for a recent spot on WFSB-TV's evening news, and $85 for a spot on the CBS affiliate's Sunday morning public affairs program. Murphy paid $900 for an evening news spot similar to McMahon's, and $800 for a Sunday morning ad, according to the Stamford Advocate.
Wait too long and it'll cost you.
DON'T MISS TODAY'S TOP STORIES
Chock full of usable information on today's issues."
Michael, Executive Director
Concise coverage of everything I wish I had hours to read about."
Chuck, Graduate Student
The day's action in one quick read."
Stacy , Director of Communications
Great way to keep up with Washington"
Ray, Professor of Economics