The rise of candidate-specific super PACs raises an interesting question: What is one of these groups to do after their chosen candidate falls?
In the case of Now or Never PAC, the answer seems to be: Pick another one. The group, which was formed earlier this year to support Sarah Steelman in the Missouri Republican Senate primary, released a new TV ad Tuesday supporting Rep. Joe Walsh, R-Ill., possibly the most endangered incumbent member of Congress. The spot is running on five broadcast stations in Chicago for a cost of over $810,000, according to Federal Election Commission filings -- more in one buy than the group spent in total for Steelman, who lost her primary.
Unlike most third-party ads, this spot is completely positive, touting Walsh's record of holding town hall meetings and turning down congressional perks -- just like Walsh's minute-long opening TV ad released in August. To get a sense of the size of the buy, Walsh had just over $830,000 cash on-hand at the last FEC disclosure deadline at the end of June.