The ads run a somewhat wider gamut than what we've seen from the DCCC so far this cycle. A handful of them, especially in Democratic-heavy seats like Buerkle's and Schilling's, stick to the Ryan budget-bashing script that formed the basis of the committee's earliest ads, while others diverge. In fact, depending on the district, there's a direct relationship between how well President Obama performed in 2008 and how intensely the ad focuses on Medicare. It is the backbone of ads running in the strongest Democratic districts; it is mentioned casually in some of the more closely divided districts; and it isn't referenced in the ads running in the districts where Obama performed the worst.
Many of the ads focus on accusations of personal and business malfeasance. The DCCC's Paton ad attacks his lobbying career, while the anti-Canseco spot summarizes fines and lawsuits filed against the freshman during his business career. The Renacci ad hits him on a more specific health-care related topic instead of the Medicare attack: funding for cancer screenings. Denham is tagged as a career politician, while a narrator says in another ad that Plummer doesn't have enough experience.