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Crossroads Makes Second Foray Into New York

September 26, 2012

The outside Crossroads organizations are making their second forays into New York media markets, buying advertising time likely aimed at winning a House seat.

Crossroads Grassroots Policy Strategies, the 501(c)(4) arm of the Republican behemoth, will spend $165,000 on a week's worth of broadcast television in the Albany media market, according to two Democratic sources tracking the Empire State ad market.

That buy is likely aimed at shoring up Rep. Chris Gibson, a freshman Republican who is seeking reelection in New York's 19th District this fall. While Crossroads hasn't publicized the advertisement they will run, no other district within New York occupies a significant slice of the Albany market. Rep. Bill Owens, an embattled Democrat, holds a northern New York seat along the border with Canada that includes some of the Albany market, but the Democratic sources say they haven't seen buys in markets that cover the rest of Owens's district.

Gibson faces a challenging reelect bid against Democrat Julian Schreibman, a former local Democratic Party chairman.

The Crossroads ad will run from Friday, September 28, through Sunday, October 7, exclusively on broadcast television. It's the group's second ad targeting a New York congressional district after Crossroads bought time on eastern Long Island to target Rep. Tim Bishop, a Democratic incumbent who faced a nail-biting reelection bid in 2010.

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