Democratic Attorney General Steve Bullock unveiled the first television ad of his gubernatorial campaign Wednesday, introducing himself and his family to Montana voters.
The spot highlights two central planks of Bullock's candidacy: his record as attorney general and his independence from national Democrats.
"Maybe it's old-fashioned, raising our kids where we grew up and wanting them to have a future here too," Bullock says in the ad. "As attorney general, I worked across party lines to preserve their right to hunt and fish in places like this."
The ad is running statewide on broadcast stations, according to Bullock's campaign.
The Democrat faces former GOP Rep. Rick Hill, who emerged from a crowded Republican primary in June. While the Republican lean of the state ensures a tight race, Bullock has a fundraising advantage over Hill, and he benefits from the continued popularity of Democratic Gov. Brian Schweitzer.