Saunders gave Alan Colmes's radio show an 11-minute interview, his first appearance for Powell's campaign. He eviscerated Cantor for almost the entire program but only mentioning Powell's name four times, usually saying "we", "us" or "our" when referring to the Democrat's campaign. Using pronouns -- or even an occasional "my guy" -- in lieu of Powell's name is actually a common trait for most Saunders interviews. A look at his Twitter feed also shows he's attacked Cantor far more times since June than he's promoted Powell, generally just re-tweeting Powell rather than touting his client directly. This isn't to say that Ol' Mudcat's taking it easy on Cantor, referring to him as a "bought-and-paid-for crook," a "bought-and-paid-for bastard" and a "bought-and-paid-for degenerate." He often promotes "Cancantor.com", which is paid for by Powell's campaign, but not Powell's actual Web site. When he does talk about Powell, Saunders speaking glowingly of his military resume and willingness to take on social issues, but simply does not say his name often. And that looks like a planned strategy: Why bother making oneself known when you make more money running against an opponent? Massachusetts Republican Sean Bielat tapped into a network of conservative grassroots activists when his bid to challenge Rep. Barney Frank appeared to catch fire. Wisconsin Democrat Rob Zerban caught the same good fortune when his opponent, Rep. Paul Ryan, joined Mitt Romney's ticket. In Powell's case, it pays more to be the guy running against Eric Cantor than it does to be Wayne Powell, a known quantity running for Congress. Want proof? Just ask Mudcat.