Updated at 1:14 p.m.
Welcome to the Show Me State's general election. Sen. Claire McCaskill is coming out of the gate swinging with two television ads painting her newly-minted GOP opponent, Rep. Todd Akin, as far outside the Missouri mainstream.
"On the mainstream priorities that matter to Missouri, how does Akin measure up?" asks the narrator in one 60-second spot. The commercial goes on to hit Akin on wanting to "privatize Social Security, abolish the minimum wage, and get rid of federal student loans."
"Are those mainstream Missouri values? Because they're Todd Akin's," the narrator concludes.
The second ad is similar, but attacks Akin on wanting to "end Medicare" rather than on Social Security.
McCaskill got her preferred general election opponent in Akin when he won a three-way GOP primary earlier this week against businessman John Brunner and former Treasurer Sarah Steelman, but the senator still faces a tough race in a GOP-leaning state.
McCaskill told National Journal prior to the primary that she was looking forward to having an actual opponent so she could draw a contrast, and called all of them "very extreme."
The ad is running statewide today through August 19th.