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Politics

The Return of the Catchy Campaign Jingle

July 18, 2012

Updated at 4:21 p.m.

Former state Sen. Nancy Cassis, who is competing as a write-in for the open Republican nomination in Michigan's 11th Congressional District, is airing a catchy jingle on TV to build up support ahead of the August 7 primary.

Rothenberg Political Report's Jessica Taylor spotted the new ad. Since GOP Rep. Thaddeus McCotter failed to qualify for the primary ballot, the Michigan Republican establishment was left without a candidate in the district, and Cassis was recruited to oppose tea party-inspired reindeer farmer Kerry Bentivolio as a write-in candidate for the Republican nod. Now, she's using a time-tested strategy to make sure voters remember her name when they go to cast their ballots.

In 2006, then-state Sen. Charlie Wilson didn't turn in enough signatures to qualify for the Democratic primary ballot in Ohio's 6th District. Among other measures, the Democratic Congressional Campaign Committee came to the rescue with a minute-long radio ad in which a country singer extolled Wilson's virtues. Wilson ended up winning the three-way primary with over 43,000 votes and served two terms in the House. (He's trying to make a comeback this cycle after losing the seat in 2010.)

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