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New Crossroads Ads Hit Heinrich, Berkley and Heitkamp New Crossroads Ads Hit Heinrich, Berkley and Heitkamp New Crossroads Ads Hit Heinrich, Berkley and Heitkamp New Crossroads Ads Hit He...

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Politics

New Crossroads Ads Hit Heinrich, Berkley and Heitkamp

July 26, 2012

Crossroads GPS will launch a new round of television ads late this week aimed at bringing down Democratic Senate candidates in Nevada, North Dakota and New Mexico.

The group will spend $451,000 for a week of advertising labeling Rep. Shelley Berkley (D-Nev) "everything that's wrong with Washington," highlighting the ongoing House ethics committee investigation that will be a cornerstone of Republican attacks on Berkley's record.

Former North Dakota Attorney General Heidi Heitkamp is the target of $138,000 in advertising -- a significant amount in the state's inexpensive media markets -- that criticizes her stand on the Affordable Care Act.

And Crossroads will spend $233,000 to criticize Rep. Martin Heinrich for his votes on the stimulus bill, health care and raising the debt limit. "Tell Martin Heinrich: Stop spending, and cut the debt," the ad says.

Crossroads GPS, the 501(c)(4) wing of the Crossroads family, has already reserved $800,000 in advertising time in North Dakota, and we previously reported on a part of the New Mexico buy that covers the El Paso market (See previous link). The ads are part of a $25 million wave of spending Crossroads began on July 9, set to run through the first week of August. All told, the group has purchased more than $70 million in advertising so far this cycle, both targeting Senate races and the presidential contest.

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