"Mark Neumann will stand up to Barack Obama and protect our constitutional freedom," says the narrator in the closing seconds of the spot.
If there's one candidate for whom the timing of the recent high court health care ruling couldn't be worse, it's Thompson. On the same day the Supreme Court announced its ruling, the anti-tax Club For Growth (which is backing Neumann), released footage
of Thompson voicing his support for an individual mandate back in 2006. Expect to see footage like that in ads next month as Election Day approaches.
By casting himself as a candidate who will take a stand against the health career law, Neumann is giving Republican voters who are turned off by Thompson's past posturing a reason to give his own candidacy more consideration.
Of course, that's easier said than done in a race that also includes businessman Eric Hovde
, who has been investing a lot of his own money in his own ads.
Neumann's campaign says the ad buy is "substantial" and the spot will run statewide including in Milwaukee, Green Bay, Madison, Wausau, Rhinelander, La Crosse, and Eau Claire. A separate source not affiliated with Neumann's campaign tracking the buy in the state says Neumann is spending $160,000 for the week on broadcast.