Durant's Buy: Just Under $400,000

By Julie Sobel  //  July 10, 2012 | 1:43 p.m.

More on that Clark Durant ad buy we wrote about in Sort this morning: the total buy is under $400,000, says Durant communications director Joseph Koss.

The buy is for two weeks, with the campaign dropping $186,895 for the first week and $198,350 for the second, according to another source tracking ad buys in the state.

Durant is buying at least 700 points in the five biggest markets. Here's the complete breakdown, according to the source: Detroit - 725, Flint - 725, Grand Rapids - 800, Lansing - 1,100, Traverse City - 700.

The ad is running exclusively on broadcast, not cable.


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