Brown and Warren Neck-And-Neck in New Poll

By Julie Sobel  //  July 24, 2012 | 6:01 p.m.

Sen. Scott Brown and Elizabeth Warren remain in a neck-and-neck race according to a new Massachusetts Senate poll. Warren edges Brown 40 percent to 38 percent in a poll conducted by the MassINC Polling Group.

Forty-seven percent of registered voters view Warren favorably and 26 percent see her unfavorably. 50 percent of registered voters have a favorable impression of Brown, while 33 percent see him unfavorably. Thirteen percent of voters had never heard of Warren, and 7 percent hadn't heard of the junior senator.

In the previous MassINC poll, conducted in April, 34 percent viewed Warren favorably and 23 percent unfavorably; while 44 percent saw Brown favorably and 31 percent unfavorably.

Considering the April poll was conducted before the controversy over Warren's claimed Native American heritage (and subsequent bad media coverage for her campaign), the candidate should be pleased with the improved favorability and only slightly higher unfavorable numbers.

The poll also measured President Obama and Mitt Romney's favorability in the state. Romney's viewed favorably by just 39 percent of registered voters, while 53 percent see their former governor unfavorably. Obama's seen much more favorably, with 60 percent holding a favorable opinion of the president and 34 percent seeing him unfavorably. It will be a steep climb for Brown to win the race if the president's numbers don't worsen in the state. And Brown's web ad released Monday went after the president for his comments on small business -- taking on the president more directly than he has before (in fact, he's usually much more likely to talk about his bipartisan credential and his bills Obama has signed than to attack the president). The poll is conducted quarterly on both cell phones and landlines. The survey was conducted from July 19 - 22, and the margin of sampling error is +/- 4.6 percent. The poll included 445 registered voters.

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Reid Wilson, Editor-in-Chief
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