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Why Buying Early Matters Why Buying Early Matters

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Why Buying Early Matters

Consider the Republican Governors Association, which made its reservations in Wisconsin early. While other outside groups were stuck paying hefty bills for less than ideal advertising slots, the RGA spent an average of 44 percent less on their own advertisements, according to their analysis of ad spending in the race. Don't say no one warned you: Get in the advertising game now, before all the good spots are gone.

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