An unknown before launching his campaign, Hovde has built up his name identification by dipping into his personal fortune to run a series of television and radio ads. He told Hotline on Call this week
that he sees the race as a contest between himself and Thompson.
Neumann has won high-profile conservative endorsements from the Club for Growth and Sen. Jim DeMint
's, R-S.C., Senate Conservatives Fund. This is Neumann's third run for statewide office. He lost to former Sen. Russ Feingold
in 1998 and finished second to Walker in the gubernatorial primary in 2010.
Fitzgerald gained some notoriety as an ally of Walker during the high-profile battles between the governor and legislative Democrats last year, but his woeful fundraising makes a primary upset victory unlikely.
While Thompson has a big lead in the primary, his GOP opponents likely will paint him as a product of a bygone era and insufficiently conservative for the modern GOP.
The Marquette poll, which was conducted June 13-16, surveyed 707 registered voters. The margin of error is plus-or-minus 3.8 percentage points. The poll includes subsamples of 594 likely general-election voters and 344 likely GOP primary voters. Those subsamples carry margins of error of plus-or-minus 4.1 percentage points and plus-or-minus 5.4 percentage points, respectively.