There are two ways to look at Rep. Mike Pence's first TV ad.
Viewed one way, the Indiana Republican gubernatorial nominee's opening spot is pretty standard fare: It's a straightforward, minute-long introductory commercial underscoring his Hoosier roots and family values.
"There are two things I know about Mike Pence. He loves our family and he just loves Indiana. This year, we will celebrate our 27th wedding anniversary, and I will never forget that very first date," says Pence's wife, Karen Pence, who narrates the entire ad, which contains a lot about Pence's life.
Pretty typical stuff. And with Democrats trying to cast the frontrunning Pence as an out-of-touch Washington insider, and blasting him for living in Virginia, it's a timely rebuttal.
Viewed another way however, the spot features a subtle jab at Pence's opponent.
There is a heavy emphasis on Pence's marriage in the commercial, including a close-up of what could be viewed as a wedding ring.
That's significant because his opponent, Democratic nominee John Gregg, is divorced. It's by no means a campaign issue, but everything in politics is done only after careful calculation.
Pence's campaign says the ad is nothing more than an introductory bio spot.
It's a reminder of the multiple messages TV ads can carry - intentional or unintentional.