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Two Ways of Looking At Pence's First Ad Two Ways of Looking At Pence's First Ad

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Politics

Two Ways of Looking At Pence's First Ad

May 15, 2012

There are two ways to look at Rep. Mike Pence's first TV ad.

Viewed one way, the Indiana Republican gubernatorial nominee's opening spot is pretty standard fare: It's a straightforward, minute-long introductory commercial underscoring his Hoosier roots and family values.

"There are two things I know about Mike Pence. He loves our family and he just loves Indiana. This year, we will celebrate our 27th wedding anniversary, and I will never forget that very first date," says Pence's wife, Karen Pence, who narrates the entire ad, which contains a lot about Pence's life.

Pretty typical stuff. And with Democrats trying to cast the frontrunning Pence as an out-of-touch Washington insider, and blasting him for living in Virginia, it's a timely rebuttal.

Viewed another way however, the spot features a subtle jab at Pence's opponent.

There is a heavy emphasis on Pence's marriage in the commercial, including a close-up of what could be viewed as a wedding ring.

That's significant because his opponent, Democratic nominee John Gregg, is divorced. It's by no means a campaign issue, but everything in politics is done only after careful calculation.

Pence's campaign says the ad is nothing more than an introductory bio spot.

It's a reminder of the multiple messages TV ads can carry - intentional or unintentional.

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