Berman's own ads have been slickly produced. One features actress Betty White endorsing him and his "blue eyes." It has garnered more than 11,000 views online. For its part, the Sherman campaign has tried to make political hay of the pro-Berman super PAC, filing a Federal Election Commission complaint last week about illegal coordination. As for the ads themselves... "Let's just say we're somewhat surprised by them," Sherman spokesman John Schwada said. "They're competent."