Making news on a regular basis is part of the show's strategy to boost ratings: If you break it, they will come. "To build a morning show following you need to be consistent in terms of quality journalism and making news and we are extremely pleased that Starting Point is accomplishing both," CNN Senior Vice President of U.S. programming Bart Feder said. "The show's interviews and discussions are distinct among morning shows- both broadcast and cable -- and the program is continuing to build its audience." There are kinks to work out: The format isn't completely set, O'Brien said, and they're close to changing studios at their headquarters in New York. But once they're established, CNN may have found its morning answer. "I've been in morning television a long time, I think morning television viewers are creatures of habit," O'Brien said. "I follow our ratings very closely and I think our agenda should be to do a good show."