'America Live' Finds Success in Afternoon Time Slot
Daytime cable news programs don't typically rival top cable entertainment channels in the ratings battle. But Fox News' America Live is defying the odds: In April, the show nearly matched perennial daytime TV leaders TNT, Nickelodeon and ESPN.
The show, hosted by Megyn Kelly, has only been around since 2010. But just three years later, the show is eclipsing its own ratings bests in the intensely competitive cable news environment. Part of the program's success, says Kelly, lies in its unique approach.
"I think this is a problem a lot of the other networks don't get, but Fox News does," Kelly recently told Fox News' John Stossel on his weekly show. "The key is to give them the news but not bore them to death."
Take Mitt Romney's recent appearance on the show. During a tough interview, Kelly veered the presumptive GOP presidential nominee off-message, prompting a comment about how he had made "a lot of money."
America Live airs from 1 p.m. to 3 p.m. Eastern Time and competes for ratings against two other news programs airing on cable at the same time.