In a new television ad unveiled by his campaign on Monday, former Dallas Mayor Tom Leppert directly contrasts his business credentials with the careers of his opponents for the GOP nomination.
In the 30-second spot, Leppert stands next to a rack of empty suits adorned with name tags for former state Solicitor Gen. Ted Cruz, Lt. Gov. David Dewhurst and former ESPN analyst Craig James.
"In the race for the U.S. Senate, I'm running against a government lawyer, a career politician backed by lobbyists and a sportscaster," Leppert says in the ad. "I'm a conservative businessman. I've created good jobs, balanced budgets and cut wasteful spending in business and government."
The new spot marks a shift in tone from Leppert's previous ads, which never directly attacked his opponents.
The Leppert campaign said the ad will run on cable in every TV market in the state and air on broadcast in "major markets." Leppert is competing with Cruz for the second spot in a potential runoff against Dewhurst, the frontrunner for the GOP nomination. If Dewhurst fails to receive more than 50 percent in the primary, the top two finishers will square off in a runoff.
Cruz is running ads on cable statewide, but he has not gone up on broadcast yet, according to a source tracking ad buys.