Former Dane County executive Kathleen Falk released the first television ad of her gubernatorial campaign on Monday, highlighting her Wisconsin upbringing and her record as county executive.
"I was raised on simple Wisconsin values: work hard, be honest, listen more than you talk," Falk says in the ad. "Today our leaders have lost sight of that. They made decisions in secret and shut the people out. They didn't trust us with the truth."
Falk spokesman Scot Ross said the spot will run statewide on cable.
Falk never directly mentions Republican Gov. Scott Walker in the ad. But she has criticized Walker for an alleged lack of transparency in his first year and half on the job.
The ad makes no reference to Milwaukee Mayor Tom Barrett, Falk's stiffest competition for the Democratic nomination. Barrett has challenged Falk to sign a pledge to remain positive in the campaign, but she has declined his repeated requests.