Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Reveal Navigation

Explaining Early Ad Buys Explaining Early Ad Buys Explaining Early Ad Buys Explaining Early Ad Buys

share
This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Politics

Explaining Early Ad Buys

April 19, 2012
The committees face a tricky balancing act, said Carl Forti, who will buy ads for both the Republican-backing American Crossroads super PAC and Restore Our Future, the pro-Mitt Romney super PAC. On one hand, buying advertising early locks in a price and guarantees a spot in the market before inventory runs out. On the other, an early buy reveals a lot about one's strategy. "Buying early may save you a little money, but it also commits you to a strategy," Forti said. "So you have to choose if you want to save some money or if you want flexibility." Both committees made their buys much earlier in the cycle than they ever have before, essentially giving their rivals more time to plan for the pending onslaught and make their own buys. And they're not alone -- Rep. Tom Latham, the Iowa Republican locked in a tough fight against Democratic Rep. Leonard Boswell, has already reserved $1.5 million in television time between August and Election Day, his campaign said Wednesday. In an ordinary year, we don't get a full picture of how a party committee or campaign will advertise until much later in the cycle. This year is so far from ordinary that the battle lines are probably going to be set far earlier.
You May Find These of Interest
Get us in your feed.
Job Board
Search Jobs
Watershed Resources Specialist
American Society of Civil Engineers | San Francisco, CA
Project Manager II
American Society of Civil Engineers | Memphis, TN
Manager of Engineering
American Society of Civil Engineers | Berkeley, CA
Mechanical Engineer - Dallas, TX
American Society of Civil Engineers | Dallas, TX
SENIOR STRUCTURAL ENGINEER / ENGINEERING PRODUCTION MANAGER
American Society of Civil Engineers | Boulder, CO
Senior GCP Auditor
American Society of Civil Engineers | San Francisco, CA
Structural Engineer
American Society of Civil Engineers | Orlando, FL
Construction Engineering
American Society of Civil Engineers | Chicago, IL
Concrete Testing Technician & Special Inspectors
American Society of Civil Engineers | New York, NY
SharePoint Specialist - Englewood, CO
American Society of Civil Engineers | Englewood, CO
Construction Engineer
American Society of Civil Engineers | Cleveland, OH
Rail Vehicle Mechanical Engineer - Elmira, NY
American Society of Civil Engineers | Philadelphia, PA
Structural Engineer
American Society of Civil Engineers | Chicago, IL
Engineering Manager
American Society of Civil Engineers | Springfield, VA