Heitkamp Ad Shows the Red State Blues
Heidi Heitkamp is a Democrat running for U.S. Senate in the very red state of North Dakota. But you wouldn't know it from the new ad she rolled outon Friday, which puts a soft-focus lens on her up-from-the-bootstraps biography while making no mention of her party affiliation.
She's from a small town, as she says in the ad: "Some people don't think it's much, but to us it's home." Her mother was a school janitor. And "dad never finished high school." Her siblings? "All seven kids went to college" and she "worked her way through on a road construction crew."
The fact that the former North Dakota attorney general is a Democrat isn't just missing from the ad, it's virtually absent from her website too, buried on the third page of a five-page biography - and even then it only appears in someone else's quote.
The ad buy, which amounts to $37,000 for week-long buy according to someone familiar with the purchase, comes as North Dakota Republicans gather for their GOP state convention.