Updated at 2:12 p.m.
Ohio Art, the company that makes Etch A Sketch, saw its stock jump up a whopping 212.5 percent in the day after Mitt Romney's adviser Eric Fehrnstrom likened the start of the general election campaign to shaking up an Etch A Sketch.
"It's almost like an Etch A Sketch," Fehrnstrom told a panel on CNN's Starting Point. "You can kind of shake it up and we start all over again."
Romney's primary opponents and critics jumped on the comments. Former House Speaker Newt Gingrich and former Sen. Rick Santorum, R-Pa., each made appearances with Etch A Sketch toys. Santorum spokesperson Alice Stewart was out handing the toys outside of an event. The DNC also pounced.
Ohio Art, OART:OTC US on the stock exchange, started yesterday at $4.00 per share and finished the day at $12.50 per share.
Fehrnstrom had a little fun with the impact of his comment, saying in a tweet on Thursday, "Etch A Sketch stock is up? Psst, I'll mention Mr. Potato Head next. Buy Hasbro."