Second, by launching a comparison ad, Bruning is casting the race as a matchup between himself and Kerrey, further pushing the narrative that he is the frontrunner in the Republican primary. Finally, it confirms something that's already clear: Kerrey's a real threat in the race. You don't hit just anyone with an ad 48 hours after they jump into a campaign. Bruning's buy is relatively small, but his early engagement will turn a few heads in the state.
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