Updated at 3:38 p.m.
Former Wisconsin Republican Gov. Tommy Thompson is launching his first TV ad in the state's Senate race, a 30-second spot that casts him as a job creator who will take a stand against President Obama's health care law, which is a vulnerability for him in the campaign.
"I know we can restore America with bold ideas and new solutions," Thompson says in the ad. "We did it here in Wisconsin. We created jobs, ended welfare, cut taxes, and saved taxpayers billions. But America is in trouble, and I can't sit by any longer. I'll repeal Obamacare and stop Washington from busting the budget."
Thompson critics have called him out for supporting an early version of Democrats' health care overhaul that passed the Senate Finance Committee in 2009.
Thompson's ad represents a new level of engagement in the race. His campaign has slowly begun to take shape, and despite taking hits from the Club for Growth and opponents, his standing isn't all that bad.
A source familiar with the buy size relayed that it is a Fox News buy in Milwaukee for 8 days beginning on Wednesday for just over $15,000.
A Marquette Law School poll conducted Feb. 16-19 showed him leading Democratic Rep. Tammy Baldwin 48-42 percent. His 44 percent favorability rating was higher than any of the other Republican candidates in the survey (but so was his 34 percent unfavorable rating). A major reason for that is Thompson is the better-known candidate in the field right now, owing to the 14 years he served as governor.