Garamendi Introduces Himself ... Again
Rep. John Garamendi, D-Calif., has already hit the airwaves to introduce himself to voters in his newly redrawn, and more competitive, district. But one of his ads isn't so new. In fact, it's almost an exact replay of a commercial he ran six years ago -- for an entirely different office.
The original ad, which features Garamendi riding a horse and milling about his family ranch, was for his 2006 campaign for lieutenant governor.
It concluded with tagline "Can't be bought. Won't back down."
This year's rendition: "A leader we can be proud of."
It makes sense that Garamendi would run a spot very similar to the ad he ran in 2006, a commercial that was positive and introductory. Garamendi's running in California's new 3rd District, over three quarters of which is outside his current 10th District. Despite being an incumbent member of Congress, Garamendi is facing the same challenge he faced when he was running for a new office.
Garamendi is one of the grizzled veterans of California politics, having run for governor three times and served in various offices, from insurance commissioner to lieutenant governor, since his election to the Legislature in the 1970s.
So he's got plenty of campaign commercial footage in the bank. In the latest ad, he uses all the same footage, but tweaks his message slightly for these tough economic times. Six years ago, Garamendi pledged to protect "the environment and I'll fight for quality health care."
This year? He wants "to bring new jobs to our area."
After the jump, check out Garamendi's 2006 ad.