It's official: ESPN analyst Craig James is running for Senate in Texas. Roy Bailey, a GOP fundraiser and friend of the former SMU football star, told the AP that James will officially file for the race on Monday.
Thanks to his celebrity in the sports world, James first foray into politics has generated a lot of buzz. But as Reid Wilson wrote earlier, James' success on the gridiron and as an announcer has not translated to wide name recognition in the state.
James now faces the challenge of raising enough money to compete in the April primary. His late entry into the race and the presence of three top tier Republican candidates -- Lt. Gov. David Dewhurst, former Texas Solicitor General Ted Cruz and former Dallas Mayor Tom Leppert -- make James a long shot to capture the Republican nomination.
Dewhurst is considered the favorite in the Republican field. Retired Army Lt. Gen. Ricardo Sanchez dropped out of the race last week, leaving Democrats without a credible candidate.