James doesn't have a lot of time to make himself known. With just a few months to go before voters head to the polls, he'll have to raise big bucks to get himself on the air and introduce himself to voters. That's an expensive prospect: Running a week of television in Texas's 20 media markets at a level sufficient to guarantee it will have an impact costs somewhere around $1 million, according to strategists who have run ads in the state. In short, James's campaign is breaking the huddle, but there's a long way to go before he's worthy of the attention he's getting.
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