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Warren Spending Mid-Six Figures on First TV Ad Warren Spending Mid-Six Figures on First TV Ad

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Politics

Warren Spending Mid-Six Figures on First TV Ad

November 17, 2011

A source passes along the details of Elizabeth Warren's first ad buy in Massachusetts, and she's spending over $465,000 to air the ad on broadcast channels over eight days, with the vast majority money being spent in the Boston market.

Nearly $444,000 is being spent on network TV in Boston from Nov. 15-23, while the rest is being spent in Springfield. $40,000 is being spent on cable.

Warren's positive, introductory spot began on Tuesday, just days after Crossroads GPS slammed her in a negative spot of their own. The size of the Crossroads buy, according to a Democratic source tracking the buy, was just over $238,000.

This cycle, we'll see a lot of games being played with miniscule ad buys meant to grab some earned media. But the Massachusetts Senate race is not a place we're likely to see that. Expect an expensive, nasty, targeted ad war over the next year.

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