Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Warren Spending Mid-Six Figures on First TV Ad Warren Spending Mid-Six Figures on First TV Ad

NEXT :
This ad will end in seconds
Close X

Not a member or subscriber? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Warren Spending Mid-Six Figures on First TV Ad

A source passes along the details of Elizabeth Warren's first ad buy in Massachusetts, and she's spending over $465,000 to air the ad on broadcast channels over eight days, with the vast majority money being spent in the Boston market.

Nearly $444,000 is being spent on network TV in Boston from Nov. 15-23, while the rest is being spent in Springfield. $40,000 is being spent on cable.

Warren's positive, introductory spot began on Tuesday, just days after Crossroads GPS slammed her in a negative spot of their own. The size of the Crossroads buy, according to a Democratic source tracking the buy, was just over $238,000.

This cycle, we'll see a lot of games being played with miniscule ad buys meant to grab some earned media. But the Massachusetts Senate race is not a place we're likely to see that. Expect an expensive, nasty, targeted ad war over the next year.

Don't Miss Today's Top Stories

Chock full of usable information on today's issues."

Michael, Executive Director

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

Great way to keep up with Washington"

Ray, Professor of Economics

Sign up form for the newsletter
MORE NATIONAL JOURNAL