Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

About Those Crossroads Ads About Those Crossroads Ads

This ad will end in seconds
Close X

Want access to this content? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation


About Those Crossroads Ads

American Crossroads is running advertisements hitting five Democratic Senate contenders, as Sean Sullivan wrote this morning. Here's what they're spending in two of those states, Virginia and Massachusetts, according to several Democratic sources tracking the buys:

Springfield: $21,325, or approximately 159 gross ratings points
Boston: $165,200, 207 points
Providence: $50,499, 212 points
Albany: $1,106, 7 points.

Richmond: $33,375, 303 points
Roanoke: $32,950, 397 points
Washington: $180,875, 213 points
Norfolk: $49,345, 366 points

So, not the world's largest ad buys, and nowhere close to the most significant expenditures we're likely to see before Election Day next year. But these are hardly the tiny pittances some outside groups purchase in order to generate a lot of earned media. Voters will see these ads an average of two or three times each, and for a blank canvass, that's significant.

It's also the first time anyone has paid for advertisements against Massachusetts Democrat Elizabeth Warren. That ad takes after Warren for her claim that she helped create the philosophical underpinnings of the Occupy Wall Street movement.

Don't Miss Today's Top Stories


Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter