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Politics

About Those Crossroads Ads

November 10, 2011

American Crossroads is running advertisements hitting five Democratic Senate contenders, as Sean Sullivan wrote this morning. Here's what they're spending in two of those states, Virginia and Massachusetts, according to several Democratic sources tracking the buys:

Massachusetts
Springfield: $21,325, or approximately 159 gross ratings points
Boston: $165,200, 207 points
Providence: $50,499, 212 points
Albany: $1,106, 7 points.

Virginia
Richmond: $33,375, 303 points
Roanoke: $32,950, 397 points
Washington: $180,875, 213 points
Norfolk: $49,345, 366 points

So, not the world's largest ad buys, and nowhere close to the most significant expenditures we're likely to see before Election Day next year. But these are hardly the tiny pittances some outside groups purchase in order to generate a lot of earned media. Voters will see these ads an average of two or three times each, and for a blank canvass, that's significant.

It's also the first time anyone has paid for advertisements against Massachusetts Democrat Elizabeth Warren. That ad takes after Warren for her claim that she helped create the philosophical underpinnings of the Occupy Wall Street movement.

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