Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

DNC Launches Spanish-Language Ads in Key Swing States DNC Launches Spanish-Language Ads in Key Swing States

NEXT :
This ad will end in seconds
Close X

Not a member or subscriber? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Politics

DNC Launches Spanish-Language Ads in Key Swing States

The television ads began airing Monday in Denver, Colorado, Las Vegas, Nevada and Tampa and Miami, Florida, all Hispanic-heavy population centers in battleground states. The money spent airing the ads is part of an ongoing DNC buy. The committee spent about $2 million on the buy last week in 14 key markets, according to Republican sources. A DNC official said the ad buy was part of a "very significant" campaign that also includes English language and radio ads and will target Hispanic voters in various markets. Recent polls have suggested that Obama is losing ground among Latino voters, but DNC Chair Debbie Wasserman Schultz rejected the notion that Obama's support in the Hispanic community has declined. "We don't want to put much stock in polling" this early in the election cycle, said Wasserman Schultz in a conference call briefing. Obama won two-thirds of the Hispanic vote in 2008, but this cycle, Obama's lagging approval ratings present an opportunity for the Republican Party to chip away at his base of Hispanic support. Texas Gov. Rick Perry, the frontrunner for the Republican presidential nomination, will meet with Hispanic leaders in New York on Monday.

Don't Miss Today's Top Stories

Chock full of usable information on today's issues."

Michael, Executive Director

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

Great way to keep up with Washington"

Ray, Professor of Economics

Sign up form for the newsletter
MORE NATIONAL JOURNAL