The television ads began airing Monday in Denver, Colorado, Las Vegas, Nevada and Tampa and Miami, Florida, all Hispanic-heavy population centers in battleground states.
The money spent airing the ads is part of an ongoing DNC buy. The committee spent about $2 million on the buy last week in 14 key markets, according to Republican sources. A DNC official said the ad buy was part of a "very significant" campaign that also includes English language and radio ads and will target Hispanic voters in various markets.
Recent polls have suggested
that Obama is losing ground among Latino voters, but DNC Chair Debbie Wasserman Schultz
rejected the notion that Obama's support in the Hispanic community has declined.
"We don't want to put much stock in polling" this early in the election cycle, said Wasserman Schultz in a conference call briefing.
Obama won two-thirds of the Hispanic vote in 2008, but this cycle, Obama's lagging approval ratings present an opportunity for the Republican Party to chip away at his base of Hispanic support. Texas Gov. Rick Perry
, the frontrunner for the Republican presidential nomination, will meet with Hispanic leaders in New York on Monday.