FreedomWorks is launching a new super PAC, but the Tea Party-affiliated group says it's not going for big donors but small ones.
"Our super PAC is different because it will be funded mostly by small donations," said FreedomWorks Vice President Russ Walker, who serves as Treasurer for FreedomWorks For America, the new super PAC.
The bulk of the funds the committee raises will be used to educate and train grassroots activists -- not to run expensive television and radio ads, although "we'll probably do some of that," Walker said. Money raised by the traditional PAC will continue to go towards endorsing candidates in key races.
Filed on July 15th, FreedomWorks For America will formally launch in September and hasn't yet raised any money. Freedom Works Inc., the organization's existing political action committee, had about $122,000 cash on hand as of June 30th . During the 2010 cycle, it raised $688,000 and spent over $500,000.
FreedomWorks helped oust former Sen. Bob Bennett, R-Utah., in 2010 and Senate races are the group's "number one priority" for 2012, Walker said.
Building a system of grassroots activists is "much more effective than TV ads," said FreedomWorks President and CEO Matt Kibbe, who predicted that the traditional, top-down approach of campaigning will one day become obsolete.