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CBS Changing Its Morning Routine

July 1, 2011

Make sure to check out Hotline TV writer Amanda Munoz-Temple's story about the changes afoot with CBS News' morning show - featuring less fluff and more hard news.

The money grafs:

In the last month, CBS News has been testing something fairly revolutionary with its third-place morning newscast The Early Show--at least by the normal standards.

Out are the popular fashion, celebrity, and cooking segments that populate the 8 a.m. hour of its broadcast competitors. In its place is a news-driven show focused on politics and the storytelling techniques that have defined shows like 60 Minutes.

Lately, the broadcast has shunned reporting on the courtroom drama at the Casey Anthony trial, instead showcasing hour-long wonky town halls with President Obama and House Budget Chairman Paul Ryan, R-Wis.

"I don't feel that I have to do the same stories at the same time as the other morning shows. That is what we are trying not to be. We are trying not to compete story to story, segment to segment, minute to minute in the show. There is no gain there," said Batt Humphreys, Early Show interim executive producer. "We tried to do that for 30-something years and it hasn't worked very well.... I've come to the conclusion that maybe that model is just not working."

Read the whole thing here.

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