Former Godfather's Pizza executive Herman Cain pulled in just shy of $2.5 million in the second quarter of the year, a total aided by some of the candidate's own money.
Cain's campaign told Talking Points Memo the candidate had given himself "seed money," but that it was far less than the approximately $2 million former Utah Gov. Jon Huntsman gave to his own campaign.
Cain's campaign won't report any debt, but campaign spokeswoman Ellen Carmichael said the team had sent out three national mail pieces to solicit money. Raising money by direct mail is one of the most expensive ways to pull in campaign donations, leading to high burn rates that could leave a campaign broke.
Still, given his lack of political experience, Cain has built a following. Carmichael told Talking Points Memo the campaign has already attracted more than 27,000 online donors.
Cain's haul is likely to be lower than most other candidates. Former Minnesota Gov. Tim Pawlenty's team reported Friday they had raised $4.2 million, while Huntsman's team has raised a total of $4.1 million -- including the check the candidate wrote to his own campaign.
Former Massachusetts Gov. Mitt Romney is trying to set expectations at around $15 million to $20 million, though those figures are likely low.
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