"The only way you win this, is you've got to go back and explain it, and it's not a bumper sticker explanation," said former Rep. Tom Davis, R-Va., at a roundtable discussion with reporters last week. "One Member -- who will remain unknown -- in the conference, says, well Paul, I agree with this; can I take you with me to my district to explain it? Because you understand it and can explain it, but this is not easy stuff," Davis added, about the Ryan budget. If other vulnerable Republicans don't study up, they could suffer the same fate as Corwin. Indeed, they're quickly learning that the messaging is as important as the message.