After Ryan's plan was released in April, Romney released a statement describing himself as "on the same page" as Ryan on Medicare issues, but he has also pledged to release his own plan that will "share objectives" with Ryan's without being identical.
Priorities USA, which has been the Democrats' answer to the influx of outside money into elections as a result of the Citizens United court decision, was started by former White House deputy press secretary Bill Burton and Sean Sweeney, who served as chief of staff to then-White House chief of staff Rahm Emanuel.
The ad marks Romney as a clear concern for Obama in 2012. Burton told National Journal that the ad would run at "election year levels" online in addition to hitting South Carolina television stations in waves. "If you're watching the news in South Carolina this weekend, you will see this ad," he said.