The National Republican Congressional Committee will jump into the television ad wars in the increasingly competitive special election in New York's 26th District starting Monday, a GOP strategist has confirmed to Hotline On Call.
Their initial buy includes $260,260 worth of broadcast advertising in the Rochester and Buffalo markets, as well as a $4,136 purchase on FOX cable in the district.
The Democratic Congressional Campaign Committee also has bought $250,000 worth of television time in the district yesterday.
The NRCC activated their independent expenditure arm in the district yesterday, authorizing them to begin spending money in the tightening race. That move came just a day after the conservative group American Crossroads reserved $650,000 worth of airtime, which it used to begin attacking independent candidate Jack Davis.