Maloney's victory gives his party an intriguing nominee. On the one hand, his ability to put his personal wealth into his campaign coupled with his personal narrative -- Maloney ran an ad that pointed to his role in helping devise a plan to free trapped Chilean Miners in 2010 -- could help him run as a nontraditional candidate with the ability to appeal to voters looking for someone outside the establishment.
Still, his status of a relative unknown means we don't yet know very much about his past, which could open him up to surprise attacks from opponents. A report earlier this month noted that Maloney has donated money to Democrats, which was a blow he had to defend himself against in a GOP primary.
Updated at 10:10 p.m.