Maloney's campaign would not comment on the size of the buy.
Ireland, regarded as the best-known candidate in the GOP field from her tenure as secretary of state from 2005-2009, is viewed by most observers as the front-runner in the race. But public polling on the GOP primary has been extremely scarce; an automated Public Policy Polling (D) survey in January had Ireland running ahead of the GOP field, but nothing has been released since. Ireland has not launched a television spot yet.
Maloney has a couple of factors working in his favor. The first is money. According to the most recent campaign finance reports
filed with the state, Maloney has outraised Ireland, even before loans were taken into account. Maloney loaned himself $250,000 -- twice as much as Ireland's $125,000 loan. Maloney also will also appear first
on the GOP ballot.
The primary will take place on May 14.