Nicole Runge is also on board to spearhead the group's fundraising, and worked at the DCCC from 2003 until 2009, serving as managing director of finance and marketing during the 2008 cycle.
Ryan Rudominer, who was the DCCC's national press secretary during the 2010 elections, will also work with the group. Rudominer has also worked for former Rep. Joe Sestak (D-Pa.) and now-current DCCC Chair Steve Israel (D-N.Y.).
The group is organized as a "super PAC," meaning donors can give unlimited amounts to the organization, but donors must be reported to the Federal Election Commission.
In a memo outlining their mission, the group estimates that last cycle Republicans had a $26.4 million advantage over Democrats thanks to independent expenditure groups, influencing close elections in New York, Pennsylvania and Virginia. Much like the DCCC has been doing, the group plans to target members over recent budget votes and turn an eye toward the Republican-held districts President Obama won in 2008 and ones where John Kerry won in 2004.
And they plan to start right away, with their first ad buy over the upcoming Easter recess, with details of the inaugural blitz announced later.