"I'm so frustrated with career politicians," says one West Virginian to another in the ad. "Well, here's some good news," answers the other man. "Conservative Republican Bill Maloney is running for governor."
The ad emphasizes Maloney's conservative credentials, business and job-creating experience, and role in rescuing the tapped Chilean miners last year. It also sums up the primary aims of Maloney's overall campaign thus far: he's courting conservative voters and highlighting his status as a political newcomer and not a career politician.
The race is off to a slow start in some ways -- the state Legislature is still in session, tying up a number of the candidates who are also state government officeholders. There are just over two months left until the May 14 primary - giving candidates like Maloney a head start on active campaigning this month.