When is a presidential stalking horse not a presidential stalking horse? When it's Jon Huntsman's political action committee.
The newly-formed Horizon PAC isn't actually affiliated with the ambassador to China - but it's described by a top staffer as Huntsman's "campaign-in-waiting," as Huntsman works to extricate himself from his current assignment in Beijing.
"H-PAC isn't your typical political organization," said a spokesperson for the organization. "Neither the design nor messaging are what people have come to expect from traditional political organizations or campaigns. You won't see the same tired tropes and images that are the hallmark every other PAC website."
It's an accurate description -- the logo design looks more like it's advertising an upscale spa than a political campaign, and the organization's wistful motto is "Maybe Someday."
From the "Maybe Someday" tab on the website: "Long for hearts in the right place. Long for honor. ... These leaders exist. We will search the country. We will find them. Stand behind them. They will win. And, America will flourish. Someday COULD be today."
And under the "The Politician" tab: "It's an unusual animal. ... The firm handshake. The frosty smile. So often driven by ego alone. ... They tell us they love us. Respect our families. That all will be well. But, nothing is ever well. ... America can do so much better. Maybe someday."
The group is staffing up, with Emergent BioSolutions Corp. Senior VP Al Shofe serving as congressional liaison and Arent Fox Political Law Group founder Craig Engle as legal counsel. Huntsman has resigned his position as ambassador to China effective April 30, and will make a decision on a presidential run after he steps down.