Towards the end, the Twitter persona had attracted such a following -- nearly 40K followers -- that the real Mayor-elect Rahm Emanuel (D) offered $5000 to the charity of @MayorEmanuel's choice if he would just reveal his identity. Sinker stayed quiet.
The trash-talking, booze-hounding @MayorEmanuel was the perfect counterpart to Emanuel's cool, unexpected composure throughout the mayoral campaign. While the real Emanuel was shockingly patient through nearly 11 hours of questioning during a hearing regarding his residency, @MayorEmanuel was tweeting "To each one of you motherf****** asking me questions: in three months I'll be mayor and you'll still just be some dumb motherf*****."
One of the highlights of the feed came just after Emanuel won his residency case. While Emanuel was thanking Chicagoans for their support, @MayorEmanuel moved into the crawlspace of his old house, the one currently occupied by tenant Rob Halpin and his family. @MayorEmanuel, 1/28: "Nobody tell the motherf****** ******* upstairs."
"In some sense, the glory of @MayorEmanuel was that it exposed the dark humor that political operatives know and love, mixed with the drunken idealism that tends to drive the politicos," Madrigal writes. "All the things public politics downplays, this feed would expand and celebrate. This feed would be festooned with anger and the drive for power and the f-word. It was the inverse of the real Emanuel campaign, or as the (Chicago) Tribune called it a 'brilliantly imagined and unrestrained counter-script.'"
As time went on @MayorEmanuel's tweets took on a more narrative style. The feed went from a scramble of curse words and exclamation points to a filthy daily diary in which @MayorEmanuel described everything from helping White House Chief of Staff Bill Daley move to D.C. -- "Guess who just had to 'duck out on Presidential business,' right as we were starting to move his f****** free weights" -- to Bill Clinton's imagined drunken shenanigans during a campaign stop on Emanuel's behalf.