Martin has also taken steps recently to increase his statewide name I.D. He is joining the radio talk show circuit and has re-launched his website -- now named EdMartinForMissouri.com. The Republican also has a big name in his corner: Americans For Tax Reform's Grover Norquist. Norquist has known Martin for several years and campaigned on his behalf in 2010. In an interview, Norquist said his group doesn't endorse candidates in a primary. But, he went on, Martin is the type of candidate his group likes to get behind. "I think he'd be a very good candidate," Norquist said. "I can speak very highly of how well he campaigns. I can speak very highly of him as a Reagan Republican and his ability to organize on a party level."