"You never know. There might be people that pick one issue, so obviously to those people, that's going to make a difference. But everything we know is that the economy is the most important thing," said Central Washington University Professor Todd Schaefer of Murray's effort to highlight social issues such as abortion.
For his own part, Rossi indicated his focus is squarely on the economy when it comes to women voters. "In our campaign when we talk about small businesses -- I mean the surge in small business ownership by women...They understand that Sen. Murray's taking vote after vote after vote that's hurting their opportunities for their businesses to grow," said Rossi when asked by Hotline On Call about how he is reaching out to women voters in the state.
The Susan B. Anthony List endorsed Rossi, but for the most part, he has not made abortion a signature issue in his campaign.
"On issue after issue, Sen. Murray has stood on the side of Washington state women, making sure they are treated fairly at work, ensuring their rights are protected and they are able to get the health care services they need," said Murray spokesperson Julie Edwards. "The ideas he [Rossi] promotes are simply not on their side."
For any politician in Washington, it is not difficult to justify paying close to women voters. Fifty-three percent of current registered voters in Washington are women, according to the Secretary of State's office. Both of the state's senators and its governor are women and women have historically been a powerful voting bloc in the state."Washington State has one of the largest percentages of women voting over men," said Allen. "We have a history of women helping women, which is not always the national story."