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Welfare Ad Shows Why Obama is Winning Welfare Ad Shows Why Obama is Winning

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Welfare Ad Shows Why Obama is Winning

August 10, 2012
Wondering why the latest polls show President Obama with an advantage over Republican Mitt Romney after 42 consecutive months of 8-plus percent unemployment?

Look no further than Obama's latest television ad for the latest example of how his team is outmaneuvering his Republican challenger.

The spot looks like your average response to an attack ad. Romney began airing an ad this week that accuses the administration of gutting welfare reform and encouraging freeloaders. Obama strikes back. And another week passes on the campaign trail.

But there's more at work here. Obama is facing a firestorm over a tasteless and misleading ad made by his allied super PAC, Priorities. Romney, too, is guilty of misleading voters with his welfare attack. Obama's televised response will draw even more attention to it. The hoped-for result is a wash, in which voters see both sides as guilty of playing dirty.

The ad's other benefit from Obama's perspective is that it encourages Romney to keep talking about welfare, an issue that is not going to decide this election, and not talking about the economy, which will.  And another week passes on the campaign trail.
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